Jims

Goal

My rebranding objective for JIMS is to give the brand a more modern, dynamic, and inclusive image. Through the logo and visual identity, I aim to reflect our values of accessibility and well-being for everyone, regardless of their age, culture, or physical abilities. This rebranding aims to attract a broader audience and strengthen JIMS' reputation as a leading authority in the fitness and health industry. In summary, I want to breathe new life into JIMS to better meet the expectations of our audience and create a positive and inclusive experience for all